West Paw Design
West Paw Design is a small manufacturer of high-quality pet products made in Bozeman, Montana. This inspiring B Corp company goes the extra mile to make hand-crafted products while supporting their local community and minimally impacting the environment.
West Paw asked creative agency, Very, Inc. to redesign packaging for their entire line of products, including dog and cat toys, bedding and apparel. Brass Tacks was brought in to adapt and refresh copy for all packaging, and to manage the addition of French and Spanish translations.
We started by creating a system to track various iterations of product and process description copy, ensuring consistency with West Paw’s unique brand voice. We then wrote refreshed copy; worked with the design team to adjust for space constraints; coordinated reviews and edits with West Paw marketing team members; and managed ongoing edits, version control, and content translation.Copyediting, Copywriting, Translation management