HGA is an integrated architecture, engineering and master planning firm that helps prepare its clients for the future.
Following a recent brand refresh and update to their strategic vision, HGA was ready to share their new look, feel and plan with their internal team–a group numbering in the thousands at offices throughout the country.
Working under direction from Very, Inc., Brass Tacks concepted the SHAPE & SPACE framework, wrote introductory copy for the notebook, and provided editing and copy direction for the remainder.
The end result was a gorgeous notebook that outlined the refreshed strategic plan up front while also providing employees their own space to contribute. The piece was distributed internally to great reception and was rolled into a digital campaign as well.Copyediting, Copywriting, Writing