Infinity Info Systems
Genesis10, a business and IT talent management firm, recently acquired business solutions software provider, Infinity Info Systems. The acquisition expanded the Infinity Info Systems offerings significantly, and current branding did not align with the Genesis10 identity. Genesis10 needed to quickly integrate the Infinity line into the Genesis10 brand—both as a partner and as stand-alone entity.
Working under creative direction from Very, Inc., we connected with senior management on both sides of the merger to align messaging and create a new brand story that encompassed both companies in a single value statement.
Once it was identified that a new responsive website would need to launch within three months of the acquisition, we began assisting with an outline of the site map. We scraped the existing Infinity site for relevant content, interviewed key stakeholders, wrote new content where needed and edited everything to together to create a single cohesive voice. Additionally, we wrote new campaign headlines for banner content and case study highlights.Content Strategy, Copyediting, Copywriting, Interviewing